Public sector communication
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Public sector communication closing the gaps between citizens and public organizations by MarГ­a JosГ© Canel

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Published .
Written in


  • Communication in public administration

Book details:

Edition Notes

Includes bibliographical references and index.

StatementMaria Jose Canel and Vilma Luoma-aho
ContributionsLuoma-aho, Vilma, 1977- author
LC ClassificationsJF1525.C59 C346 2019
The Physical Object
Paginationx, 265 pages
Number of Pages265
ID Numbers
Open LibraryOL26966054M
ISBN 101119135575, 1119135613
ISBN 109781119135579, 9781119135616
LC Control Number2017060973

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The chapter sets out the framework for this book. In response to a context of global economic and financial crisis and of the rise of new and social media, the book focuses on how communication can help to bridge the gap that exists between public sector organizations and the individual citizens whom they serve. In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs. making the organization “look good”, while public sector communication in a democratic, transparent society is intended to benefit the greater good . The Handbook of Corporate Communication and Public Relations is an essential one-stop refer- ence for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations.

“This book is essential reading for anyone working in social media in the public sector. Joanne really understands how public sector differs from the private, how our goals and KPIs need to mirror that of our overall communications strategy and how our social strategy should be built with culture in mind. In PR we say there is no such thing as the public – there are instead many different groups of people – not just consumers, but suppliers, employees, trustees, members, local and national trade and political bodies, local residents, among many others. In the private sector, communication management focuses on creating a favorable image, while communication management in the public sector focuses more on: the continuity of the political governance: getting, maintaining, and strengthening political support (public affairs, free publicity, monitoring, etc.); andCited by: The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication.