Published 2019
.
Written in
Edition Notes
Includes bibliographical references and index.
| Statement | Maria Jose Canel and Vilma Luoma-aho |
| Contributions | Luoma-aho, Vilma, 1977- author |
| Classifications | |
|---|---|
| LC Classifications | JF1525.C59 C346 2019 |
| The Physical Object | |
| Pagination | x, 265 pages |
| Number of Pages | 265 |
| ID Numbers | |
| Open Library | OL26966054M |
| ISBN 10 | 1119135575, 1119135613 |
| ISBN 10 | 9781119135579, 9781119135616 |
| LC Control Number | 2017060973 |
| OCLC/WorldCa | 1013935383 |
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The chapter sets out the framework for this book. In response to a context of global economic and financial crisis and of the rise of new and social media, the book focuses on how communication can help to bridge the gap that exists between public sector organizations and the individual citizens whom they serve. In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs. making the organization “look good”, while public sector communication in a democratic, transparent society is intended to benefit the greater good . The Handbook of Corporate Communication and Public Relations is an essential one-stop refer- ence for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations.
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